I’m a Brazilian creative with over 17 years of experience, working and living in Dubai.
Over these years, I’ve had the amazing opportunity to work with incredible people, and the coolest of cool brands like Coca-Cola, Uber, Stella Artois, Amstel, Jack Daniel’s, Nestlé, KitKat, ENO, Gillette, Volvo, Tramontina, J&J, UAE Government, Infiniti, First Abu Dhabi Bank, Nissan, among others. And, during this journey, I achieved a lifelong dream of working with the brand Ayrton Senna - my childhood hero.
Working at global, regional and local agencies, my work has been recognized by some of the most important award bodies in the industry, as well as helping to win account pitches like Amstel, J&J, Polar Beer (AB InBev) and PicPay, the biggest fintech in Brazil. My work has directly contributed to bringing in more than 150M dollars to the agencies I’ve worked at.
Right now, I am striving to create the best work of my life.
If you want to help me to accomplish that, please drop me a line.
I would be happy to honor the tradition of Brazilian creatives doing cool work around the globe.
Contact:
rocharodrigo@icloud.com
+971 58 503 6514
Experience:
• Digitas/Publicis Groupe Dubai (2022 - present)
Creative Director
• MullenLowe Dubai (2020 - 2022)
Associate Creative Director
• Grey Brazil (2019 - 2020)
Senior Copywriter
• CP+B Brazil (2018 - 2019)
Senior Copywriter
• JWT Brazil (2013 - 2018)
Copywriter / Senior Copywriter
• Paim / McCann Associate (2006 - 2012)
Jr. Copywriter / Copywriter
Awards:
CANNES LIONS
Silver // Cannes Lions 2021 (Outdoor)
Silver // Cannes Lions 2016 (Mobile)
Shortlist // Cannes Lions 2021 (Brand Experience & Activation)
Shortlist // Cannes Lions 2018 (Direct)
Young Lions Brazil // Cannes Lions 2013
D&AD
Shortlist // D&AD 2021 (Experiential)
ONE SHOW
Bronze // One Show 2021 (Experiential & Immersive)
3 Merit // One Show 2021 (Outdoor, PR, Experiential & Immersive)
2 Merit // One Show 2019 (Direct, Film)
NEW YORK FESTIVALS
Silver // New York Festivals 2021 (PR)
Silver // New York Festivals 2021 (Social Media & Influencer)
2 Finalists // New York Festivals 2021 (Outdoor)
Platinum – Best Use of Discipline // New York Festivals AME 2021 (Ambient)
Gold // New York Festivals AME 2021 (Ambient)
2 Silver // New York Festivals AME 2021 (Activation and Engagement, Government and Politics)
Second Prize Award // New York Festivals 2017 (Film)
CLIO AWARDS
Silver // Clio Sports 2017 (Mobile)
LIA
Bronze // LIA Awards 2016 (Digital)
Finalist // LIA Awards 2021 (Ambient & Activation)
Finalist // LIA Awards 2021 (Media Promotion)
EFFIE AWARDS
Gold // Effie Awards Brazil 2017
Gold // Effie Awards Latam 2017
AD STARS
3 Gold // AD Stars 2021 (National Brands, Outdoor, PR)
Silver // AD Stars 2021 (Media)
Bronze // AD Stars 2021 (Brand Experience & Activation)
CRESTA
3 Gold // Cresta 2021 (Ambient & Experiential, OOH Digital Installation)
Silver // Cresta 2021 (#OMG Awards)
2 Bronze // Cresta 2021 (Social – Influencer, ‘Wish We Thought of That’ Award)
CAPLES
Gold // Caples Awards 2021 (Ambient)
2 Silver // Caples Awards 2021 (PR)
Bronze // Caples Awards 2021 (Innovation)
LOERIES
Gold // Loeries 2021 (Media Innovation – Single Medium)
Gold // Loeries 2021 (OOH Crafts – Use of Technology)
2 Silver // Loeries 2021 (PR & Media Communication Campaign, OOH – Ambient)
WAVE FESTIVALS
Silver // Wave Festival 2018 (Print & Publishing)
Bronze // Wave Festival 2018 (Design)
Bronze // Wave Festival 2018 (Film Craft)
EL OJO
Bronze // El Ojo de Iberoamerica 2018 (Direct)
Silver // El Ojo de Iberoamerica 2016 (Mobile)
Silver // El Ojo de Iberoamerica 2016 (Digital Craft)
Bronze // El Ojo de Iberoamerica 2014 (Innovación)
4 Shortlists // El Ojo de Iberoamerica 2018 (Direct, Design 2x, Sports)
EPICA AWARDS
Bronze // Epica Awards 2014 (Direct)
BRAZILIAN CREATIVE CLUB
Gold // CCSP 2018 (Promo & Activation)
Silver // CCSP 2018 (Integrated Campaign)
Bronze // CCSP 2018 (Design)
3 In Book // CCSP 2018 (Branded Content, Craft 2x)
In Book // CCSP 2017 (Direct)
Gold // CCSP 2016 (Craft - Animation)
3 In Book // CCSP 2016 (Promo, Direct, Outdoor)
In Book // CCSP 2015 (Direct)
COLUNISTAS PRIZE
Grand Prix // Colunistas Prize 2018 (Branded Content)
Gold // Colunistas Prize 2018 (Promo & Activation)
2 Golds // Colunistas Prize 2017 (Promo & Activation, Design)
Bronze // Colunistas Prize 2017 (Print)
LÜZER’S ARCHIVE
3 entries: 2/2011, 6/2018 2x.
LOCAL AWARDS
Southern Brazil's Idea of the Year 2014
Profissionais do Ano Prize 2014
Copywriter of the Year // Colunistas South Brazil 2012
Copywriter of the Year // ARP - South Brazil Festival 2011
Interactive Creative of the Year // ARP - South Brazil Festival 2011
Featured On:
Forbes, AdAge, Adweek, Creativity Editor’s Pic, Adforum, Little Black Book, Adnews, The Drum, Adeevee, Best Ads On TV, Coloribus, Lürzer's Archive, LatinSpots, Adlatina, Meio & Mensagem, Exame, Clube de Criação, B9, Propmark, Update or Die.